The 3 Parts of a Social Ad Campaign
The Elle Group went ahead and hired us to build a social ad campaign for the project. There are three components to a campaign through the Meta ad platform, which includes Facebook, Instagram, Messenger, and more:
1. Objective (website visits, page likes, engagement, etc.)
2. Audience (criteria that can include age, location, interests, and more)
3. Creative (your choice of a carousel slider, a video, a single image, etc.)
We know what you’re thinking — that all sounds great, but why would you highlight anything but a big success story on your company blog? And it’s a great point! We always think the same when we see case studies and success stories on other companies’ blogs. If we had to pinpoint why this project worked, there are a few reasons.
-The property is beautiful. It gave us plenty to work with!
-The “mini-website” — or, the way we configured the Instagram profile — was key
-The automation that immediately sent more information and started a conversation between agent and buyer ensured that no leads would fall between the cracks
-There were 9 units, so the ad spend was more efficiently used than if there was just one or two units. Plus, the property was in an in-demand area at an in-demand price
It’s important to remember that while the market has cooled off a bit, getting additional exposure on your listings is important now more than ever. Realtors must look at every listing like a billboard for their own services.